What we collect
When you fill out a form or send us an email, we collect what you give us — typically your name, email address, phone (if you share it), business name, and whatever you tell us about your project. That’s the whole point; no surprises.
When you start or submit the project form, we also record a small set of technical details to help us route the lead, understand where forms stall, and defend against bots: approximate location (country/region/city from your IP, we don’t store the raw IP — we hash it with a server-side secret), device type, browser, operating system, viewport size, timezone, locale, the page you were on, the referrer that sent you, any UTM tags in the URL, form step timing, field names touched, and value lengths. We don’t store typed form answers unless you submit the form to us.
When you visit the site, we may use cookieless Umami measurement to understand page views, section views, button clicks, Web Vitals, browser type, device type, referrers, and approximate country. Umami does not use tracking cookies in its tracking code, does not store IP addresses, and does not identify visitors across websites. If you consent to optional cookies, we also use Google Analytics, Microsoft Clarity, Meta Pixel, and Meta Conversions API to understand form-step drop-off, heatmaps, masked session replay, and whether our ads are working. For Meta ad measurement, successful lead events may include hashed contact identifiers for matching. We don’t send business names, notes, website details, or form answers to those analytics tools.